Cees van Riel,Cees B.M. van Riel,Charles J. Fombrun: Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management
Description
This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
In this pair of literary voyages into the inner self, Joseph Conrad has written two of the most chilling, disturbing, and noteworthy Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management free ebook pieces of fiction of the twentieth century. Heart of Darkness is a devastating commentary on the corruptibility of humanity. Based on Conrad s own 1890 trip up the Congo River, the story is told by Marlow, the novelist s alter ego. It is a journey into darkness and horror both literally, as the narrator descends into a sinister jungle landscape, and metaphorically, as he encounters the morally depraved Mr. Kurtz. The Secret Sharer is the tale of a young sea captain s first command as he sails into the Gulf of Siam and into an encounter with his mysterious double, the shadow self of the unconscious mind. Joseph Conrad boldly experimented with the novella and novel forms, filled his writing with the exotic places he himself had traveled, and concerned himself with honor, guilt, moral alienation, and sin. Heart of Darkness and The Secret Sharer encapsulate his literary achievements and his haunting portrayal of the dark side of man. With an Introduction by Joyce Carol Oates and an Afterword by Vince Passaro
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Author: Cees van Riel,Cees B.M. van Riel,Charles J. Fombrun
Number of Pages: 328 pages
Published Date: 30 Apr 2007
Publisher: Taylor & Francis Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780415328265
Download Link: Click Here
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